― About
I’m a Digital Marketing & Social Media professional with 10+ years of experience building content, communities, and digital strategies for global brands like Riot Games, Red Bull, NVIDIA, PlayStation, Samsung, and PepsiCo.
My background spans Social Media, Influencer Marketing, Content, Product Marketing, and Brand Strategy, with experience at companies including QuintoAndar, IGN, and Twitch (Amazon).
I combine creative thinking, data, and emerging technologies — especially AI — to turn ideas into meaningful brand experiences and measurable results.
Now based in Vancouver, Canada, I’m expanding my international experience and exploring new opportunities, collaborations, and ideas across Brazil and Canada.
Let’s create something people remember.
― My Services
Social Media Management
Content Creation
Performance and Data Analytics
Copywriting
AI consultancy for companies
Automation
Advertising
― Skills
Canva
Video Editing - Capcut | Premiere
Google Analytics | Power BI
Meta Business Suite and Google Adwords
ChatGPT | Gemini | Claude | Perplexity
Hubspot
Social Media Projects
― Work experience
Influencer Manager
BTS Brazil / Oct 2024 - Mar 2025
As the Influencer Manager at BTS Brasil, I served as the key bridge between the company and our creators, successfully managing relationships with pro players and gamers. I ensured smooth communication and alignment on brand goals, directly strengthening our community presence and campaign performance.
― Education
Greystone College | British Columbia - Canada
Digital Marketing Professional Diploma / 2025 - 2028
Harvard Business School in Partnership with Estacio University | Sao Paulo - Brazil
Master of Business Administration - MBA, Communication and Media Studies/ 2015 - 2017
Sales Lead
Vans / Oct 2025 - Present
As a Sales Lead at Vans, I drive daily store sales by leading the team to deliver an exceptional customer experience and hit our performance targets. My work keeps our brand culture alive on the sales floor while ensuring operations run smoothly to directly power the store's business success
Influencer Relations Manager
Twitch / Mar 2023 - Oct 2024
As an Influencer Relations Manager at Twitch, I served as the primary bridge between creators and the platform to execute major live creative projects. I aligned talent with strategic initiatives, playing a key role in delivering high-impact streams and elevating creator engagement across the platform.
Social Media | Branded Content Manager
IGN/ Feb 2023 1- Apr 2023
As a Social Media & Branded Content Manager at IGN, I led the Social Media, Video, and Branded Content teams to boost brand presence and market relevance. I drove creative social media campaigns for endemic and non-endemic clients, delivering impactful projects across the gaming ecosystem.
Descomplica College | Sao Paulo - Brazil
Master of Business Administration - MBA, Information Technology Product Management / 2022 - 2023
Descomplica College | Sao Paulo - Brazil
Master of Business Administration - MBA, Artificial Intelligence / 2023 - 2024
― Lucas Martins | Marketing manager
"Working with him was a game-changer for our brand. His social media strategy brought consistency to our online presence, increased engagement, and helped us connect with the right audience. The results exceeded our expectations, both in visibility and lead generation."
"His expertise in digital marketing and content creation significantly improved our social media performance. Every campaign was thoughtfully planned, professionally executed, and backed by real data. We saw measurable growth in reach, engagement, and brand awareness."
― Fernanda costa
Brands i worked with:
Testimonials
